We will be live streaming during this event. We will start around 8:30am at the following links:
or on Twitter at:
Professional relevancy today often hinges on the extent to which you're willing to cultivate a personal brand, but how do you do that when you work inside a company, or on a team? Moreover, how do you do this without coming off as self-serving and narcissistic?
A recent study by Edelman Intelligence and the Upwork and Freelancers Union of 6,000 workers predicts that a majority of the U.S. workforce will be freelancers within a decade, making it more likely that at some point you will need to rely more on your personal brand.
Even business owners and managers can benefit from this talk. Since it is likely that many of your employees are looking at the flexibility of freelancing, you might keep them longer by being open to helping them build their brand, and you might benefit in ways you didn’t expect.
Our guest this month will share with us how she has navigated the divide between building a strong personal brand and working for a well-known company here in Houston – where she also maintains an excellent reputation.
Our wide-ranging discussion will answer these questions and more:
— Why do workers need to build their personal brand even though they have a career or day job?
— How do you decide what your personal brand should be vs. your professional brand?
— What are good ways to start building your online brand without jeopardizing your job? How did you approach your current boss?
— How can employers support their employees in having a personal brand, and why should they do it (what about poaching, etc.?
— How does having a personal brand benefit your job performance?
— How do you balance your day job and your personal brand? Does building a personal brand come at the expense of execution in your job?
— How do you get past the feeling that you are too focused on yourself instead of your job?
— Do you go it alone or get help with the tasks required to build your personal brand?
Mila Clarke Buckley, Blogger/Assistant Director of Digital Communications, BakerRipley / Hangry Woman
Mila Clarke Buckley is a Type 2 Diabetes Advocate and digital storyteller who started her food blog, «The Hangry Woman», after being diagnosed with diabetes and struggling to find approachable resources to help her manage it. In her day job, she works for Houston's largest non-profit, BakerRipley, as the Assistant Director of Digital Communications. Her work has been featured by GE, Social Media Today, Travel Noire, The Houston Chronicle, The Chronicle of Philanthropy, and USA Today.